Buttercup’s Arpita Ganesh - My greatest regret is not learning coding

July 27, 2018

Quick Bytes with Arpita Ganesh, Founder, Buttercups

Arpita Ganesh has had an interesting journey – from studying hotel management to starting up an online lingerie brand. Her entrepreneurial journey started in 2008, with Buttercups – an online luxury lingerie boutique. After trial and error, she launched India’s first bra sizing app in 2013. Buttercups brand was launched the next year, and has since grown with physical experience centre. Today, Arpita is backed by multiple investors like Rajan Anandan and Anand Chandrasekharan.

What is your idea of perfect happiness? 

A beach, no noise, no phone.

What is your greatest fear? 


What is the trait you most deplore in yourself? 

My tenacity.

What is the trait you most deplore in others? 


Which living person do you most admire? 
Elon Musk.

What is your greatest extravagance? 

Spa treatments.

What is your current state of mind? 


What do you consider the most overrated virtue? 


On what occasion do you lie?

White lies.

What do you most dislike about your appearance? 


Which living person do you most despise? 

Every politician in the world.

What is the quality you most like in a man? 


What is the quality you most like in a woman? 


Which words or phrases do you most overuse? 

You don’t want me to say that (laughs).

What or who is the greatest love of your life? 

My daughter.

When and where were you happiest? 

At home.

Which talent would you most like to have? 


If you could change one thing about yourself, what would it be? 

My frustration with the human race.

What do you consider your greatest achievement? 


If you were to die and come back as a person or a thing, what would it be? 

I don’t want to come back; once is more than enough.

Where would you most like to live? 

Europe, somewhere in Scandinavia.

What is your most treasured possession? 

I have none.

What do you regard as the lowest depth of misery? 
Being unhappy with yourself.

What is your favourite occupation? 

Beach bum (laughs).

What is your most marked characteristic? 


What do you most value in your friends? 

Non-judgemental love.

Who are your favourite writers? 

Ayn Rand tops the list.

Which historical figure do you most identify with? 


Who are your heroes in real life? 
Silent achievers

What are your favourite names? 

Buttercups is a good name.

What is it that you most dislike? 


What is your greatest regret? 
Not having learnt coding.

How would you like to die? 


What is your motto?

Live and let live


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