Born to run: How Anju Sood, Co-founder Rejoov’s love for running and entrepreneurship has been a marathon success

October 12, 2018

Dr Anju Sood, Co-founder, Rejoov loves running with a passion. Keeping fit is on top of her list of priorities, which is why she takes to the road at a brisk pace every morning.

A long run is often considered one of the best ways to increase your overall level of health and raise the levels of good cholesterol in your blood stream. For Anju, it has been a fitness journey of two decades, and even after she began to run her own company, she made sure she always set aside time for a run in her neighbourhood so that she could unwind and de-stress for the day.

Where it began…

Anju Sood

With over 25 years of experience in the field of nutrition, Anju has been committed to research in the development of growth trends in the Indian population.  She was awarded a US-sponsored Public Health Nutrition Scholarship in 2004 and the Indian Council of Medical Research (ICMR) sponsored her for the Young Scientist Senior Award in Community Nutrition in 2005.

As to why she decided to launch into entrepreneurship with her Co-founder Anu Berry, she says, “During my career of researching and talking to people on lifestyle related problems and helping them inculcate and promote healthy nutritional practices I discovered a few things.”

“I found that healthy foods which can be easily adopted as meal supplements and snack replacements were missing in the country. I also noticed that India is going through the turmoil of increase in the number of life style problems like obesity, diabetes, cardio-vascular disorders, hypertension and cancer. This was the main driving force in developing and launching our company some years ago.”

A juice a day can keep the doctor away

Rejoov Cold Pressed Juices are made using the latest cold-press technology as this hydraulics-driven approach helps preserve the nutrition the ingredients have to offer, making it a very healthy meal supplement and snack.

Today, the brand has developed a unique professional identity. These juices fulfil the daily requirement of micro-nutrients such as essential vitamins, minerals, enzymes and antioxidants.

“Rejoov juices when combined with small meals provides complete and balanced nutrition every day. They help reduce food cravings, while providing satiety. We will continue to launch more variants to fulfil more needs of the people. There are also options for people with specific lifestyle problems,” says Anju. Today, the brand is available in schools, gyms, restaurants, companies and institutions. They are also co-branding with Eat.Fit.

Run for good health

Anju began by walking through the neighbourhood with her husband which later turned into running. “The lovely weather in Bengaluru always drew us outdoors. Running gave us quality time to engage and a zeal to stay healthy,” she recalls.

Anju's love for running has kept her fit and healthy

“My daily run is a perfect time to take a break from life. When I run on my own, it allows me to think. It is a break from the stresses of life and a good run provides my body with the perfect workout. I am in full control over the speed and intensity of my workout.”

Anju took time to learn the right precautions and preparations that are required before she started running.

“We started with gradual running and walk breaks. We also learnt the importance of strength training before running,” she says, adding, “During the first couple of weeks when I started to run - I was on my knees, fist on the ground and gasping for air. It would be one of the many lessons I would get on how big the gap is between wanting something and achieving it!”

Fitness first

According to Anju, a morning run offers a great sense of achievement and satisfaction. “It helps build motivation to achieve my goals. It is also a great stress buster and some great family time with my husband. Also, a bottle of Green Infusion juice never tastes better than after a 7 km run!”

A person who is fit is capable of living life to its fullest. “Physical and mental fitness play an important role in our lives and people who are both, physically and mentally fit are less prone to medical conditions as well,” she explains.

“Exercise improves our health and reduces the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease. Regular activity can improve your quality of life,” she observes.

Anju runs 5-6 days in a week, when she is not travelling. “I run in my neighbourhood,” she says. She plans to keep running and keeping herself as fit as possible.

As for her brand and its plans for the future, she says, “Our mission will always been to bring about sustainable lifestyle changes among people across the country.

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